


IDEASPEOPLEMOMENTUM
Campaign Planning
THE WORKBEHINDTHE WORK
Cross-Functional CollaborationA day in the life
Creative Project Management
Campaign Planning
Cross-Functional CollaborationAbout
Creative projects are moving faster than ever. I help talented cross-functional teams stay agile when vision, budgets, or markets shift, turning ambitious ideas into work that connects with audiences and supports the business.
Experience
Gravity Interactive
Creative Project Manager
Sep 2021 – Present- Manage the creative pipeline for promotional campaigns across multiple live-service games, coordinating with overseas marketing and design teams.
- Lead the planning, scheduling, and execution of social media campaigns, ensuring brand consistency and timely delivery across platforms.
- Organize and maintain weekly updates for game websites and blogs, collaborating with copywriters and designers to deliver content for a global player base.
- Oversee creative asset development for in-game promotions and community events, balancing iteration speed with quality standards.
- Analyze campaign KPIs and audience sentiment to inform creative planning, optimize asset strategy, and support cross-team business decisions.
- Tools: Asana, Microsoft Office, Adobe Creative Suite, Google Workspace, Slack, Lark, HTML/CSS.
Freelance Design Projects
Graphic Designer
Ongoing- Maintain an independent practice supporting branding, marketing campaigns, and digital content for entertainment and small business clients.
- Manage schedules, client communication, and project expectations to keep work on track and aligned with each client’s goals.
- Deliver original creative solutions or work within established brand guidelines to ensure timely, consistent, and high-quality results.
- Produce content across web, social media, and print, always focused on clarity, impact, and strong visual storytelling.
Foundations
Earlier operational leadership experience: Disneyland Resort, Target, Barnes & Noble.
Project Outcomes
The work in practice: setting a clear path through complexity, then helping people deliver it together.

A broad brief became one coordinated launch plan.
SituationA live update required campaign assets, approvals, localization, and channel planning to move in parallel.
RoleI built the production rhythm, clarified dependencies, and kept creative, community, and marketing partners aligned.
OutcomeThe team worked from a shared launch plan with clearer handoffs and fewer last-minute surprises.

A content calendar became a dependable publishing rhythm.
SituationMultiple updates needed to stay current and consistent across a global player audience.
RoleI connected production, approvals, localization, and handoff in one visible working cadence.
OutcomePartners had a clearer view of what was next, what needed a decision, and what was ready to publish.

Asset production became easier to review and deliver.
SituationA fast-moving project needed room for creative iteration without losing track of final requirements.
RoleI introduced practical checkpoints for review, ownership, and final-file handoff.
OutcomeStakeholders could make decisions earlier while the team protected momentum from concept through delivery.
Skills
Project & Collaboration
Creative Project ManagementCampaign Planning
Cross-Functional Collaboration
Stakeholder Communication
Creative & Content
Branding & Digital DesignContent Strategy
Social Media Management
Adobe Creative Suite
Tools & Tech
AsanaConfluence
HTML/CSS
Agile & Waterfall Methodologies
Generative AI Tools
Education & Certifications
Education
- California Polytechnic State University, San Luis Obispo
Theoretical Architecture & Graphic Communication coursework
Certifications & Training
- Certified Professional in Managing AI (CPMAI) — PMI
- Atlassian Agile Project Management Professional Certificate
- Project Leadership
- Project Portfolio Management Foundations
- Business Analysis for Project Managers
- Generative AI for Project Managers
- Design Thinking for Project Managers
Contact
Available for remote and hybrid roles. References on request.